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Privacy Policy

Last updated: March 2026

1. Data controller

The controller of personal data collected on this site is:

  • SMART LIVING SARL
  • RC N°39009 — Court of First Instance of Kénitra
  • Z.I Bir Rami Est, Lot N°20, 14000 Kénitra, Morocco
  • contact@smartliving.ma

2. Data collected

We collect the following data according to your interaction with the site:

When placing an order

  • First and last name
  • Email address
  • Phone number
  • Full delivery address
  • Order details (products, quantities, amount)

When creating a customer account

  • Email and password (encrypted, never stored in plain text)
  • Profile: name, phone, saved delivery addresses
  • Order history

Technical data (automatic)

  • IP address (Vercel server logs)
  • Browser type and operating system
  • Pages visited and visit duration (anonymised data)
  • Pages visited and time spent per session to improve experience and support; this data is used internally and does not include form inputs.

3. Purposes of processing

Your data is used for:

  • Processing, confirming and tracking your orders
  • Contacting you regarding your order (confirmation, delivery, after-sales)
  • Managing your customer account and purchase history
  • Improving our products and services
  • Complying with our legal and accounting obligations

We do not sell, rent or share your personal data with third parties for commercial or advertising purposes.

4. Legal basis

The processing of your data is based on:

  • Contract performance: processing your order, delivery, after-sales
  • Legal obligation: retention of billing data (5 years under Moroccan law)
  • Your consent: for any marketing communication (newsletter, promotions) — you can unsubscribe at any time

5. Data storage and security

Your data is stored on secure servers hosted in Europe. Passwords are encrypted and never stored in plain text. Communications between your browser and our servers are encrypted via HTTPS/TLS.

Retention periods:

  • Order data: 5 years (legal accounting obligation)
  • Customer account data: until account deletion + 1 year
  • Technical data (logs): 90 days

6. Cookies and local storage

The site uses browser local storage (localStorage) for:

  • Remembering your cart between sessions
  • Saving your preferences (light/dark theme, language)
  • Maintaining your login session (secure JWT token)

No third-party advertising tracking cookies (Google Analytics, Facebook Pixel, etc.) are used on this site.

7. Data sharing

Your data may only be shared with:

  • Delivery providers (carriers): name, address, phone — only for shipping your order
  • Technical host: database management (technical subcontractor, subject to the same confidentiality obligations)
  • Legal authorities: if required by Moroccan law or a court decision

8. Your rights

In accordance with Moroccan Law 09-08 on the protection of individuals with regard to the processing of personal data, you have the following rights:

  • Right of access: obtain a copy of your data
  • Right to rectification: correct inaccurate data
  • Right to erasure: request deletion of your data
  • Right to object: object to certain processing
  • Right to portability: receive your data in a readable format

To exercise these rights, contact us at: contact@smartliving.ma. We will respond within 30 days.

You may also lodge a complaint with the National Commission for the Control of Personal Data Protection (CNDP) of Morocco: cndp.ma

9. Modifications

Smart Living reserves the right to modify this policy at any time to adapt to legal or technical changes. The version in force is the one published on this page with its update date.

10. Contact